Recent work

Six brands. Six worlds.

Each one is live. Each one is built from scratch. Not a single shared template, not a single shared font system. Click any brand to see the real site, or read what we built underneath.

Heating + cooling contractor

Northpoint HVAC

Pickering, Ontario

Open the live site →

Built in 7 days

Northpoint HVAC

Heating + cooling contractor

A working-class trades brand that looks like a real shop, not a marketing template. Warm photography of techs and trucks, big phone buttons everywhere, and emergency-call urgency baked into every section. The kind of HVAC site a Sarah in Ajax at 11pm with no heat actually wants to find.

Moments of craft

• ◆Real photography from the shop floor, not stock images
• ◆Asymmetric section rhythm so the page never feels like a template
• ◆Vignette overlays on every navy section to ground the warm palette
• ◆Hand-drawn-style annotation on the hero for the moment of craft

Read the case study→Visit Northpoint HVAC→

Salon, brows, and skin

Beck & Co

By appointment, by referral

Open the live site →

Built in 8 days

Beck & Co

Salon, brows, and skin

Quiet-considered. Type-led layouts where the headline dominates and photographs are companions, not heroes. Cormorant italic carries the voice so the prose stays restrained. The salon equivalent of a candle that smells like nothing - in a good way.

Moments of craft

• ◆Single dominant headline per section, never competing with photography
• ◆Italic display reserved for emphasis, not decoration
• ◆Warm cream paper feel with burgundy accents, never loud
• ◆Booking flow that respects the prospect's time, three taps maximum

Read the case study→Visit Beck & Co→

Neighbourhood cafe

Mornings.

Daily, 7am to 3pm

Open the live site →

Built in 6 days

Mornings.

Neighbourhood cafe

The website is a daily newspaper. Masthead with wordmark and dateline. Drop-caps on the lead paragraph. Roman numerals for sections. Classified-ad notice boxes. Duotone newsprint photography with a faint red wash. A cafe site that looks like nothing else on the internet because it does not pretend to be a website.

Moments of craft

• ◆Broadsheet masthead with Courier dateline and double rule
• ◆Drop-cap on the lead paragraph using a custom utility
• ◆Multi-column body text where appropriate, like a real newspaper
• ◆Dotted-leader menus and Roman-numeral section markers

Read the case study→Visit Mornings.→

Auto repair and service

Bayly Auto

Pickering, since 1987

Open the live site →

Built in 7 days

Bayly Auto

Auto repair and service

Workshop steel and a service ticket. Every page is structured like a printed work order, ticket number in the top right, hivis stamps rotated -8 degrees, dotted-leader line items with mono prices. The voice leads with what we do not do (no windshields, no detailing) and earns trust through specificity, not glossy promises.

Moments of craft

• ◆Service-ticket header on every page with ticket number and status pill
• ◆Big Shoulders Display ALL CAPS for headlines, IBM Plex Mono for prices
• ◆Photos always inside a 2px ink border, slightly desaturated
• ◆Yellow safety hi-vis stamps as the moment of craft per page

Read the case study→Visit Bayly Auto→

Family dental practice

Bayly & Liverpool Dental

New patients welcome

Open the live site →

Built in 9 days

Bayly & Liverpool Dental

Family dental practice

Calm-direct. Every section is a real patient question answered in plain language. Q-label in DM Mono teal, italic DM Serif Display headline, plain-language body. No smile-at-camera stock photos. The mantra runs through every page: we tell you the cost first. The opposite of corporate dental.

Moments of craft

• ◆Q&A Editorial structure with question numbers in mono teal
• ◆Italic display reserved exclusively for question headlines
• ◆Hairline rule between sections, never bold dividers
• ◆Real interior and portrait photography, never stock dentistry

Read the case study→Visit Bayly & Liverpool Dental→

Wedding photography

Hadley Park

Bookings 8 months out

Open the live site →

Built in 5 days

Hadley Park

Wedding photography

Pure black gallery. Numbered plate sequence. Single-typeface system (EB Garamond, italic only for emphasis). The entire site is a quiet wedding gallery in the cadence of a printed book. No sans-serif anywhere. No card grids. Just plate, photo, italic caption, repeat. Photography sites that try to do more usually do less.

Moments of craft

• ◆Single typeface system across the entire site, EB Garamond only
• ◆Full-bleed photos with no border, no desaturation, no filter
• ◆Plate number old-style figures, small-caps title labels
• ◆Dark coal background lifts the warm wedding photography

Read the case study→Visit Hadley Park→