Back to Ostra
Free tools
Tools for local business owners.
Built so a small business owner without a developer can check their site, compare it to a competitor, or get a real audit written by hand. All free. No signup.
Instant
Grade my site
32 checks. Real Lighthouse scores from Google. AI copy critique. Score out of 100 with a fix for every gap.
- Drops in a URL, runs in about 20 seconds.
- Tells you what platform you're on (WordPress, Wix, Shopify, etc.) and tailors the fix advice to your platform.
- Free. No signup. No follow-up nag.
Head to head
Compare against a competitor
Drop in your URL and your competitor's. Same 32 checks plus Lighthouse run on both, side by side.
- See exactly which checks they pass that you don't.
- 'Where you're losing' callout lists the specific gaps to close first.
- Both Lighthouse mobile + desktop scores on each card.
Human written
Get a written audit
Skip the auto-grade. I open your site personally, write a one-page critique, send it within 24 hours.
- What works, what to fix, one quick win.
- Written by me, not a tool.
- Free. Even if we never work together.
Pricing breakdown
Ostra vs Wix vs agency
Real numbers on what it costs to build a website four different ways: Ostra, Wix or Squarespace DIY, a Toronto agency, or your nephew who codes.
- Setup, monthly, timeline, ownership, quality, support.
- No marketing fluff. Just the honest breakdown.
- Helpful if you're shopping around.